3 Ways to Create a Winning Osteopathy Job Ad

1. The power of a “what’s in it for them” approach to hiring

As an osteopath running a practice, hiring the right associate is crucial for the growth and success of your business. But all too often, the hiring process can feel like a one-sided affair, with a focus on what the practice needs rather than what the potential associate wants or needs. That’s why it’s essential to consider numerous factors before hiring your next associate.

Understanding what osteopaths seek in a job

To truly attract the right associate, it’s essential to understand the motivations and desires of osteopathic job seekers. By taking a “what’s in it for them” approach, you can present your practice and opportunities in a way that resonates with them.

One way to do this is by speaking to your current associates and getting an understanding of what they enjoy about working at your practice. Use the language and words they provide in your job adverts and interview questions. This will help potential associates understand the practice culture and what they can expect from the role.

Highlighting the benefits of working at your practice

When creating your job adverts, it’s essential to highlight the benefits of working at your practice. This can include:

• A positive work-life balance
• Opportunities for growth and development
• A collaborative team environment

A positive work-life balance is essential for the well-being of both the associates and the patients. By highlighting the flexible schedule and the support provided by the practice, you attract job seekers who value their personal and professional lives, and who are looking for a sustainable and fulfilling career.

Opportunities for growth and development are crucial for the long-term success of the associates and the practice. By highlighting the training and mentoring provided by the practice, you attract job seekers who are eager to learn and grow, and who are looking for a challenging and rewarding role.

A collaborative team environment is essential for the quality of care provided to the patients. By highlighting the team spirit and the support provided by the practice, you attract job seekers who are team-oriented and who are looking for a positive and supportive work culture.

Making your adverts easy to read

When it comes to creating your job adverts, it’s essential to make them easy to read and understand. Use bullet points to highlight the key benefits of working at your practice. By making your adverts easy to read and understand, you increase the chances of attracting the right associate for your practice.

2. Offer a signing bonus

As an osteopath running your own practice, you understand the importance of having the right team in place. You’re looking for an associate who not only has the skills and experience to provide top-notch care to your patients, but who also aligns with your values and vision for the practice. But in a competitive job market, how do you stand out and attract the right fit?

If you can afford to, one effective way is by offering a signing bonus. This not only shows the practitioner that you value their skills and are invested in their success, but it also helps to offset the costs they may incur during their transition to a new practice. By offering a signing bonus, you are also showing that you are committed to retaining your new hire and creating a long-term partnership.

Determining the right amount

A good starting point is to ask your current practitioners how much they received upon joining your practice. This will give you an idea of what is standard in your area and help you to make a competitive offer.

Figuring out the right amount to offer as a signing bonus is incredibly varied, but we’ve found anywhere between £250-£1000 an eye-catching range. You can also consider offering a tiered signing bonus, with a larger amount for candidates who have a certain level of experience or certifications.

3. Stand out with an evergreen video advert

Another effective way to attract the right fit is by using an evergreen video ad.

This is a professionally-made, high-quality video that showcases your practice and the benefits of working there.

An evergreen video advert is a type of video advertisement that can be used at any time and will not become outdated. It can be used again and again on your website, social media, and job listing sites, and is designed to appeal to potential candidates over time.

An evergreen video ad can be a powerful tool to attract the right fit because it allows potential candidates to see the culture of your practice and the type of patients you see.

It also helps to showcase what it’s like to work with you and your team. The video can be created to focus on the personal side of the practice, making it a more personable experience for the viewer.

Why is it important to get it professionally made?

A professional video production company will be able to help you to create a high-quality video that is visually stunning, emotionally engaging, and effectively communicates your brand and message. They will also be able to help you to create a script that will resonate with your target audience, and also be able to add motion graphics, animation, and sound effects.

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