3 Ways to Elevate Your Clinic Hiring Strategy
- Alan Zaia M.Ost
- February 13, 2023
- Hiring

Find your next osteopath associate with these 3 hiring strategies
Finding the right practitioners to join your osteopathic clinic can be a challenging task. The hiring process can be time-consuming, and the cost of recruitment agencies can be expensive.
Fortunately, there are some ways to elevate your clinic hiring strategy to reach the right audience and attract top talent to your clinic.
Whether this is your first hire or you’re looking for your next awesome osteo, let’s explore 3 ways to elevate your clinic hiring strategy and make the hiring process much more efficient.

Subscribe to The Hustle
The greatest osteopaths in the world never stop learning.
Get the best business and marketing resources for osteopaths in 30 words or less into your inbox every Monday.
By subscribing to The Hustle, you agree to our terms and conditions. We’ll never send spam.
1. Create a “We’re Hiring” web page
A “We’re Hiring” page on your website is a powerful tool that can help you attract top talent to your clinic. Here are just a few of the many benefits that this page can bring to your business.
Advertise around the clock
A “We’re Hiring” page allows you to advertise job openings to potential practitioners 24/7. This means that you can reach a wider audience, including those who may not be able to apply during regular business hours. By providing clear and detailed information about the job requirements, responsibilities, and benefits, you can attract the right candidates to your clinic and make the recruitment process much more efficient.
Showcase clinic culture
A “We’re Hiring” page provides a unique opportunity to showcase your clinic culture. This can include information about your team, values, mission, and clinic culture. By highlighting what makes your clinic unique, you can attract practitioners who align with your values and are a good fit for your team. This can lead to a more positive and cohesive practice environment and help keep practitioners for longer.
Increase your reach
With a “We’re Hiring” page, you can reach a wider audience beyond just your regular reach. This can include candidates from other towns, cities, or even countries who are looking for opportunities to advance their careers and seek different opportunities. By showcasing your clinic and the job openings you have available, you can attract great practitioners to your clinic and increase your reach beyond your normal circles.
2. Offer a team referral reward
As an osteopathic clinic, you likely have a network of practitioners who you trust and respect. By tapping into this network, you can leverage the power of word-of-mouth marketing to attract great practitioners to your clinic. Here are just a few of the many benefits of offering a team referral reward program for recommending practitioners who lead to a successful hire.
Leverage your network
Most osteopaths and practitioners have a network of colleagues. By offering a referral reward program, you can tap into this network and expand your reach. Your current practitioners may know someone who is looking for a new opportunity, or they may know someone who is a great fit for your clinic. By incentivising your team to refer potential candidates, you can increase your chances of finding the right person for the practice.
Boost social media reach
When you offer a referral reward program, your current practitioners can post about the opportunity on their social media accounts. This can help to expand your reach and increase visibility among potential candidates. According to a Forbes article, social media referrals can increase the number of qualified candidates by up to four times compared to traditional recruiting methods.
Benefit of trust
When a practitioner is referred by a current practitioner, the potential practitioner already has a connection to the clinic and a sense of what it’s like to work there. This can help to build trust and make the hiring process smoother and more efficient. By offering a referral reward program, you can encourage your team members to recommend candidates who they believe would be a great fit for your clinic.
Probation period
It’s important to note that before getting the referral reward, the practitioner must successfully pass the probation period. This ensures that the new hire is a good fit for your clinic and that your team is happy with their arrival. By requiring a probation period, you can ensure that the referral reward program is beneficial for both the referring practitioner and the clinic. We recommend a period of 3-6 months so you can begin to get a feel for what the practitioner is really like after a good length of time.
3. Post for free on Osteojob
As an osteopathic clinic owner, finding the right practitioner for your team can be a challenging and time-consuming process. With so many different job boards and social platforms to choose from, it can be difficult to know where to post your job listing to reach the right practitioners. That’s why using Osteojob.com to post your job for free can be such a valuable resource.
Reach the right audience
When you post your job on Osteojob, you know that your listing will be seen by practitioners who are specifically interested in working in an osteopathic clinic. By focusing your job search on this specialised audience, you can save time and energy that would otherwise be spent sifting through unqualified applicants.
Cost-effective
Posting your job on Osteojob is completely free, making it a cost-effective way to reach potential candidates. Traditional job boards and recruitment agencies can be expensive, and there’s no guarantee that you’ll find the right person for the job. With Osteojob, you can reach a large and targeted audience without spending a penny.
User-friendly
Posting a job on Osteojob is quick and easy. You can create your listing in just a few minutes and start receiving applications right away. The website is user-friendly and designed to make the job posting process as simple as possible.
Access to a wide network
By posting your job on Osteojob, you’ll have access to a wide network of practitioners who are looking for new opportunities. Whether you’re looking to fill a full-time or part-time position, you’ll have access to a pool of potential practitioners who are eager to hear about your clinic and what you have to offer.
Global reach
Not only will you have access to a wide network of practitioners in your local area, but by posting your job on a global jobs board like Osteojob, you’ll also be able to reach an international audience. This means that you could find the perfect candidate for your clinic no matter where they’re located. With a global reach, the possibilities are endless.
Summary
There are several ways to elevate your clinic hiring strategy to reach the right audience and attract fantastic practitioners to your clinic.
By creating a “We’re Hiring” web page, offering a team referral reward program, and posting on Osteojob, you can increase your reach, showcase your clinic culture, and reach a targeted audience without spending a penny.
Follow these strategies so you can make the recruitment process more efficient and find the right practitioners to join your clinic.
Written by Alan Zaia M.Ost
Founder & CEO of Osteohustle. You’ll find Alan coaching osteopaths, travelling in a van or writing our weekly newsletter, The Hustle.
Grow your business today
Work with our coaches to grow your clinic
Get osteopathy business coaching to overcome your biggest barriers in 10-14 weeks. Mix short-term coaching and accountability with long-term strategies. Brainstorm, plan and take action every week with the Osteohustle team so you can break through to the next level of being a clinic owner.

Subscribe to The Hustle
The greatest osteopaths in the world never stop learning.
Get the best business and marketing resources for osteopaths in 30 words or less into your inbox every Monday.
By subscribing to The Hustle, you agree to our terms and conditions. We’ll never send spam.