5 Truth Bombs All Osteopaths Need To Know

Osteopaths need some good old fashioned mic drops or whatever you want to call them. These are some common Osteopathy marketing myths I’ve come across and their solutions so you can think differently! 

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blog > 5 ways top approach marketing as an osteopath differently

Hold on tight, these truth bombs may cause critical thinking

I’m an Osteopath, so I *think* I can drop these truth bombs. Get your seatbelt on because this may sting a little!

Many problems exist within the osteopathic profession. Although some issues are well known and are being dealt with, a few are hidden away.

I’m here to go through 5 common problems that are present amongst Osteopaths that are considered taboo, and their solutions.

As always, if you’re seeking any help or further free resources, please feel free to contact us – [email protected]

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Marketing is not rocket science. It only becomes difficult when you find too much on your plate, not knowing where to start. Before you know it, you end up doing nothing. Change your focus today. 

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1 - As An Osteopath, You Should Work Together To Market And Promote Each Other.

Rising seas lifts all ships. If you can work with any Osteopath who shares similar visions and needs, then why wouldn’t it make sense to work together?! The more people who know about Osteopathy, the better for everyone!

This works particularly well if you can team up with osteopaths who you’d also consider to be friends. By doing this, it allows you to be open and honest with each other about your weaknesses. In addition, stay organised by setting up a group chat using Facebook Messenger or WhatsApp.

2 - Osteopaths Need To Learn That Social Media Is A Marathon Not A Sprint.

No matter you’re opinion about social media, it remains a powerful tool for any business that wants to have a decent online presence. Did you know that being active on social media also boosts your website search ranking (search engine optimisation – SEO)?

In my opinion, that alone makes being on social media well worth it, especially if you’re using Google Ads.

I understand that posting on social media is a huge time consumer. That’s why I’ve put together the Social Media For Osteopaths Mind Hive. It covers all your needs as an Osteopath, including social media and Google Ads.

3 - Osteopaths Should Not Depend On Word-Of-Mouth Referrals.

You’re right in thinking that the majority of referrals come from existing patients building the awareness about you to their friends and family. That’s exactly why you shouldn’t depend on them.


Think about where your new patients would come from without them?

I imagine it’s not great to think about it. That’s what makes other marketing methods like posting on Facebook, Twitter, and Instagram and having effective Google Ads running absolutely critical.

Google Ads Marketing For Osteopaths Osteohustle By Alan Sidebottom
Google Ads is the fastest, most cost-efficient way to attract new patients to your osteopathy clinic

4 - Osteopaths Should Spend Money On Time-Saving Services.

Understanding how to scale your osteopathic clinic/reputation as an osteopath as you grow is an essential skill to know. An important part of which is understanding how valuable your time is. Therefore, you should be asking yourself this question regularly: “does the cost of this service outweigh the cost of my time doing it myself.” 

Time is money. As a result, don’t waste it. You can always add it to your tax expenditure. 

Here is a list of amazing services: 

5 - Osteopaths Should Not Be Concerned About Other Osteopaths.

More times than not, Osteopaths judge other Osteopaths because they are not achieving anything themselves. It’s a harsh thing to say but jealously does exist when achievement is present.

Learn to develop a thick skin by reassuring yourself that you’re running ethical and effective marketing campaigns for your business. As a result, you’re building your reputation and credibility for yourself, and that’s something to be proud of, not suppressed.


That’s my 5 truth bombs you need to defuse to become an awesome Osteopath! Thanks for reading. 

Would you add any Osteopath truth bombs to the list?

Osteohustle was created to provide Osteopaths the tools they need to learn how to be great marketers. We want to show the Osteopathic community that marketing can be easy, ethical, and effective.

Osteopathy is in desperate need of a shakeup, and that starts with you. I’m here to empower you to take control of your brand, clinic, and marketing. We need to come together as Osteopaths and communicate how incredible Osteopathy can be.

Don't just wish for it - Hustle!

About Alan Zaia M.Ost

Osteopath, ethical Osteopathy business advice, motivation, self driven all delivered with a British accent. From creating the perfect patient experience and creative clinic marketing to patient-generating websites, Google Ads and stunning social media, you’ll find me here, at the beach or on a call making Osteopaths create their perfect work:life balance. Keep up if you can! 

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