All Osteopaths Have Time for Email Marketing. Here’s How

Why aren’t osteopaths emailing?

If you’re one of the many osteopaths who often put emailing their patients on the back burner, you’re in good company. It’s common for us to go months and even years without sending an email/newsletter. So, what’s stopping osteopaths from email marketing?

• I’m too busy.
• I don’t know what to write.
• I’m worried they’d unsubscribe.
• They don’t want emails from me.
• I can’t stay consistent with it, so why bother?
• I tried ages ago and it would be strange to suddenly start sending them again.

That’s a lot of pressure right? Well, not when you keep things super short. Let’s dive in.

How all osteopaths can use email

If you’re a subscriber of The Hustle, you’ll know that what makes it great is its concise format. Born out of frustration of long-winded emails and scrolling to the end to find the point. The answer was obvious.

The best business and marketing advice for osteopaths delivered every week in 30 words or less.

Adopting this mentality means you’re never too busy to write just 30 words a week, few people unsubscribe because of easy to digest quality information and every one sent builds a feeling of wanting to keep the streak going.

Before you know it, you’ll be doing what I do which is writing multiple 30 word sections with their own dedicated topic. Go one step further and write a full blog on your website, link it to your first 30 word topic, watch your SEO improve and patients book through your website.

The unsubscribing fear

It’s important to highlight that it’s okay for people to unsubscribe from your mailing list. They may not find the information useful, they might not need you right now, and that’s okay.

From the 550+ osteopaths subscribed to The Hustle, 1-2 unsubscribe per week. Does it bother me? Not really. Although it can sting a bit sometimes, someone unsubscribing from your mailing list isn’t the end of the world. Try to let it go as fast as you can. Or even better, don’t even look at the unsubscribes each time you send an email. You’ll be far happier for it.

So, we now know that every osteopath can commit to writing 30 words a week and have squashed the fear of people unsubscribing, how do you get started?

Knowing what to write

If you’re wondering what to send to your email list, remember that you’re a bank of knowledge. What you know about health, wellbeing, and lifestyle may seem normal to you, but it’s extraordinary and helpful to the general public.

You have a smartphone right? Get into the habit of using your notes app to write down your brainwaves whenever you have a thought. Even half-thoughts can be expanded upon.

Have a small notebook on your treatment room desk so whenever a patient says something you think is worth sharing, jot it down after the appointment.

So, commit to just 30 words a week and talk about what you know because trust me, your knowledge isn’t common. It’s valuable and people want to hear it. Remember that you’re an expert.

Announcing your return to emails

By now you’re probably thinking that you could defiantly commit to writing just 30 words per week and the effect it will have on growing your patient list. But I get it, you haven’t sent an email in a while and you’re worried that it may seem a bit out of the blue, a bit sudden or weird. Well, the best thing you can do is send out a commitment email. Announce that you’re going to be writing every week with the best health, life and wellbeing advice in 30 words or less.

And now you have everything you need to get started with email marketing.