Ethical osteopathy business and marketing advice delivered in a British accent. You’ll find me running, at the beach or inside our courses helping osteopaths create their perfect work-life balance.
Being an associate osteopath can be hard, frustrating work for many reasons. Many associates are concerned about how to work with other associate osteopaths. However, it doesn’t have to be that way. Find out how to become the associate MVP. If you’re struggling to build a patient list as an associate osteopath, read on!
This blog will cover one of the most common challenges associate osteopaths face: how can you market yourself in someone else’s clinic without stepping on anyone’s toes? We will also cover working alongside other associate osteopaths in a way that benefits you, your colleagues and the clinic as a whole.
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I’ve already covered problems within this, including How To Get Your Osteopathy Principal Onside With Your Marketing Ideas. It’s important to complete this step as bringing new ideas, and possible positive changes to your principle can demonstrate that you’re an integral part of the practice.
From now on, let’s assume that the principle is good for you and the other associates to do as they wish.
If you’ve got a few ideas, but you’re concerned about how to work with other associate osteopaths, try this.
Teamwork and unity create great clinics. One solution is to run the concept by your principle first and actively encourage the idea of everyone meeting together to include everyone. Then you come across as a team player, wanting to see everyone thrive. Furthermore, it gives people a chance not to take part.
Take a look at How Important Meetings Are For Successful Osteopathic Clinics.
What if clinic meetings are not going to be a part of the clinic?
There is no reason you and the other associates can’t take the lead and meet with each other or talk via group chat to discuss your plans. You don’t have to meet in the clinic every time. Make it interesting every month by choosing different places!
It’s all about actually talking and listening to what everyone is saying. If you all feel that you can talk openly and share the workload, everyone is far more likely to thrive.
Decide between you who’s responsible for what based on each other’s strengths. If there’s an area of marketing an osteopathic clinic someone is not strong at, ensure you all take it on together.
On a side note, don’t gossip. This seems obvious, but it’s an easy trap to get into before you even realise it. Staying away from gossip builds your trustworthiness and reputation. Do this successfully and trust your opinion when suggesting innovative marketing ideas for the clinic.
Osteohustle was created to provide osteopaths with the tools they need to learn how to be great marketers and business people. A big part of that is working with others, how to work with other associate osteopaths is a key part of this for many associates.
Osteopathy is in desperate need of a shakeup, and that starts with you. We’re here to empower you to take control of your brand, clinic, and marketing. We need to come together as osteopaths and communicate how incredible osteopathy can be.
Is it time for a change but don’t know where to start? You may be interested in how we’ve been even the most experienced clinic owners achieve their dream clinic. Running your clinic can be beyond stressful. That’s where we come in. Whether your goal is to control your work-life balance, reduce your workdays, install systems that make your clinic run smoothly or hire the right people to help you succeed, we can help.