How To Write an Osteopathy Business Plan

Knowing how to write an osteopathy business plan is a fundamental skill for any budding osteopathic clinic owner. Create yours in 9 steps.

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About Alan Zaia M.Ost

Ethical osteopathy business and marketing advice delivered in a British accent. You’ll find me coaching, travelling in a van or inside our courses helping osteopaths create their perfect career and work-life balance.

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How to write an osteopathy business plan in just 9 steps

Osteopathy business plans made easy

The vast majority of osteopaths dream of one day opening a clinic and watching it grow as you help more and more people overcome pain. As all clinic owners know, setting up a clinic consists of hard work, dedication and plenty of organisation. In our experience, many osteopaths struggle to understand how to write an osteopathy business plan because they either know nothing about business or the research they have done is hard to understand.

Knowing how to write an osteopathy business plan is the best way to organise your objectives and begin putting systems into your clinic so you can reach your goals without distraction. You can use a business plan to lay out how you’re going to grow your business over the year, 5 years or an entire career.

Here, we’ll cover the overall structure of our template and how you can create your very own plan in just 9 steps.

The importance of an osteopathy business plan

See the big picture

Having a business plan is one way to see where you are, where you want to be and how you’re going to get there. It’s a document that you can use in many different ways.

  • You can present a well-written business plan as supporting evidence when applying for a business loan if you’re starting a new clinic or expanding your current one.
  • No matter whether you’re a solo practitioner or diving in deep with a multi-room leasing agreement, your osteopathy business plan provides clear, detailed direction. Direction you can show to anyone within your circle, helping them understand how to work towards the clinic’s vision.
  • A business plan for osteopaths can highlight weaknesses and opportunities, making it extremely valuable when hiring so you can bring in the best people for the right reasons.
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9 steps to creating an osteopathy business plan

We’ve made writing an effective osteopathy business plan super simple with our 50-page Osteopathy Business Plan template. If you’re interested in our template and strengthening your business, book a free strategy call with Alan, and we’ll be happy to help.

Here’s our 9-step outline for creating an osteopathy business plan.

1. Executive Summary

The executive summary section aims to give the reader a big picture overview of your business, including who’s running it, what it does, how it does it, and why it exists.

  • Business details (e.g. name, address)
  • Goals
  • Mission (Why) Statment
  • Keys to success

2. Business Overview

A business overview section gives the reader a “family tree” of the business. Who’s who and how the business is structured.

  • Business Owners
  • Management Structure

3. Services

Our main service will be osteopathy as osteopaths, but of course, you may offer more. The services section is your chance to clearly define what osteopathy is and give details on other services you provide or services you intend to add to your clinic in the future.

  • Proprietary Rights (e.g. copyrights, trademarks)
  • Main service
  • Other services
  • Future services

4. Products

The products section aims to outline how you’ll buy, store and sell products in your clinic. Having clinic products such as orthopaedic pillows, ice/heat packs, or resistance bands can increase your revenue and profit margins.

  • Proprietary Rights
  • Main product
  • Other products
  • Future products

5. Marketing Plan

Marketing is how you will effectively communicate who and how you help and build awareness about your business.

  • Target market
  • Marketing messages
  • Pricing Structure
  • Competitor Analysis

6. SWOT Analysis

Many companies worldwide use a SWOT Analysis to get a snapshot of their resources and see where they need to improve. It’s a simple yet powerful tool that any osteopath can use to know where you can make improvements.

  • Strengths
    • For example, you may be a local in the area, so you know the community, and they know you.
  • Weaknesses
    • For example, your business may lack marketing expertise, making it difficult to build awareness that you exist.
  • Opportunities
    • For example, a local gym has just opened up down the street from you, giving you the opportunity to develop a strong business to business relationship.
  • Threats
    • For example, you may be looking to expand your business but cannot due to the shortage of associates.

7. Operations

In this section, the reader should gain an understanding of how the business will function. The more details you can include, the better.

  • Day-to-day
  • Facilities
  • Suppliers
  • Staff

8. Financial Plan

Business is about people first, and money is only one critical part of many that make up a healthy, sustainable business. The financial plan is the place to discuss facts, figures and money. Your financial plan should share realistic statistics about how much money you expect to have come through the business.

  • Payroll
  • Assets
  • Initial Startup Costs
  • Ongoing Costs
  • Cashflow projections
  • Balance sheet projections
  • Break-even point

9. Final Details

Final details are an extra section to add information you feel would help the reader understand your business more. However, if you follow this business plan, they should understand what your business looks like inside out.

Putting your plan into action

Now you have your osteopathy business plan, you should have an idea of the areas you need to work on first. Having a complete overview lets you write out an ultimate to-do list and put it in priority order. If you have associates or staff share the business plan with them to give you feedback and work together towards your vision for the clinic.

Knowing how to write an osteopathy business plan gives you and your staff a clear vision for what you want to achieve and is an excellent stepping stone towards systemising your clinic.

Build a business plan with our coaches
Work with our coaches to grow your clinic

Get osteopathy business coaching to overcome your biggest barriers in 10-14 weeks. Mix short-term coaching and accountability with long-term strategies. Brainstorm, plan and take action every week with the Osteohustle team so you can break through to the next level of being a clinic owner. 

Subscribe to The Hustle

Osteopathy business, marketing and productivity tips, updates and practical advice capped at 30 words delivered to your inbox weekly.

By subscribing to The Hustle, you agree to our term’s and conditions. We’ll never send spam.