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Welcome To The

Osteopathy
Brand Camp!

In 6 weeks time you will have a greater amount of knowledge, direction and purpose with marketing yourself as an Osteopath. You’ll leave this process with a beautiful brand, an effective brand strategy (action plan) and an opportunity to craft and fine-tune your brand with me so you can stand out from the crowd like a Champion!

Alan Sidebottom Osteopath Marketer Helping Osteopaths

You just took the
first step to

Unlocking your HUGE untapped potential

Hey! I’m Alan Zaia. Let me just say a HUGE thank you for being a true Champion by taking on this course!

I’m so excited that you’ve taken this leap to upgrading your career to the next level. You are about to something career-changing. 

On this page you will find everything you need over the next 6 weeks. Simply scroll through and you’ll discover the weekly Summary as well as all the downloadable resources and videos. 

So, all there’s left to say is welcome to YOUR Osteopathy Brand Camp! Let’s do this, shall we?

Super Important Reminder

This course is designed over 6 weeks. However, don’t worry if you miss a week. Brand Camp is refreshed every 8 weeks, meaning that you have a further 2 weeks after the initial 6 to come back and pick up where you left off. 

Let’s go one step further. “What if I want to access the course after my 8-week cycle has finished?” This course is yours, forever. Just wait until the next cycle starts and you can start from the week you missed. 

For example: Sam went through a stressful couple of months. He got up to week 4 but his 8-week cycle has finished. Sam simply waits until week 4 of a new cycle starts and he can continue building his beautiful brand. 

Help to complete this course

Mark Reminder Emails As Safe

Safety First

You'll get weekly emails that will act as reminders and mini-motivators so mark my [email protected] email as safe so you don't miss out!

Write Down Reminders

Made To Win

At this point, you've invested money into this Brand Camp. Time is your only obstacle. Overcome all barriers by jotting reminders in your diary or phone.

Bookmark This Page

Visit Us Often

There's a little bit of psychology you can play on yourself that will get you over the finish line. Visit this page often to keep it in your mental to-do list.

Brand Camp Weekly summary

Week 1 - Exciting Times Ahead!

Understanding the 4 C's of branding, how they will give you purpose and why Osteopaths should care. I'll also show you a star example of a real re-brand.

Week 2 - Your Story & Who You Love Treating

We're going to build the foundations of your brand by defining who you are and the 3 broad groups of patients you love to treat.

Week 3 - Developing Brand Values

This is essential as it is the one factor that will allow you to stand out tall amongst all of your competition. We will also go through your brand name!

Week 4 - Logo, Colour & Typography

Now we're onto the aesthetic part of your brand - the face. This is how people will be able to identify you as something different to what everyone else is doing.

Week 5 - Communicating With Character

Together we'll craft your brand voice so you can echo the most important messages in a clear and concise identifiable style.

Week 6 - Your Brand Strategy

With your brand it's time to create your brand strategy which will sky-rocket your foolproof marketing strategy tailored to the people you love treating!

Week 1 - Exciting Times Ahead

Understanding the 4 C’s of branding, how they will give you purpose and why Osteopaths should care. I’ll also show you a star example of a real re-brand.

Watch me first

Play Video

Enjoy me next!

Play Video
Brilliant brand progress bar... loading...

Week 1 FAQs

Yes there are FAQs, but why not join the exclusive Osteopathy Brand Camp Facebook group! Get tips, help and more advice from other Osteopaths who are creating their brilliant brand and from those who’ve already been there, done that! 

The workbook will allow you to see how much you’ve understood throughout this 6-week process. Write down your honest feelings about what you thought a brand was before undertaking any courses by Alan. After the Brand Camp, you’ll see how far you’ve come. 

Week 2 - Your Story & Who You Love Treating

We’re going to build the foundations of your brand by defining who you are and the 3 broad groups of patients you love to treat.

Watch me first

And now me 

Then watch me!

Brilliant brand progress bar... loading

Week 2 FAQs

Okay, you’re on week 2 now. I know you’d love the Osteopathy Brand Camp Facebook Group. Go ahead! Learn with other amazing Osteopaths like you! 

Don’t worry if you’re struggling with this. It’s common. Keep it simple and answer the question quite literally. Who you are? I’m Alan, an Osteopath who also loves painting. Ask a friend to help you out if you’re unsure where to start. 

Good question. Parents is a great example if this where you could say that you love treating parents from 20-65+. However, that’s too broad for marketing. Stick to a narrower age range of broad groups if you can so you can link the three groups together with their common needs you can help with. 

Week 3 - Developing Brand Values

DON’T SKIP THIS IF YOU HAVE A NAME/LOGO! You may just find a better suit. This is essential as it is the one factor that will allow you to stand out tall amongst all of your competition. We will also go through your brand name!

Watch me!

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Week 3 FAQs

Alright, if you haven’t joined, you reallllyyyy should. Get inspiration and craft your brand into something that’s truly special and unique to you. 

Trust me, it’s well worth your while to go through this process as if you don’t have a name or logo as it will allow you to see if they are the best match for what you want at. the end. It’s a win:win! Stick or improve! 

Understanding your values is the best way to craft what messages you’re going to be. It’s what gives you clarity and direction with how you’re going to stand out from the group to attract the people you love to treat. 

Week 4 - Logo, Colour & Typography

Now we’re onto the aesthetic part of your brand – the face. This is how people will be able to identify you as something different to what everyone else is doing.

Watch me first 

Now me!

Finally, my turn!

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Week 4 FAQs

At this point I’m going to just assume that you’ve either joined the group or you’re just plain crazy! Jump in and see what other like-minded Osteopaths are doing! 

Yes! Every serious brand uses and sticks to their colours and typography just as they do their logo. They may change and evolve over time but it’s consistency that allows people to identify you and give you credibility. 

Week 5 - Communicating with character

Together we’ll craft your brand voice so you can echo the most important messages in a clear and concise identifiable style.

I’m the only video!

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Week 5 FAQs

I’m sure you’re loving the Osteopathy Brand Camp by now. Why not put the cherry on top of the proverbial course cake. Join the exclusive Facebook group 

It’s your voice. Much like how my voice is fun, upbeat and casual – that allows me to be identifiable for certain things , even to the level of which emojis and slang I use in my words and videos. 

Week 6 - Your Brand Strategy

With your brand it’s time to create your brand strategy which will sky-rocket your foolproof marketing strategy tailored to the people you love treating!

Watch me first

Me next

I’m last!

Do this at the end!

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Week 6 FAQs

Oh buddy, ol’ pal. You’re killing me over here! It’s free my dude and PACKED full of additional material. Be a true champion and join now!

A brand strategy takes your brand and says: “how can I get my brand in-front of my ideal 3 groups?” Your marketing strategy says: “this is exactly how we’re going to do it.”

You're A

Champion!

Well done! You’ve finished the Osteohustle Osteopathy Brand Camp! You now have a total understanding of your brand and brand strategy so you can get out there and attract new patients who love what you stand for!

Book in your 1:1 with me so we can refine your brand, brand strategy and allocate what your marketing strategy should be!