How To Set Up An Instagram Business Account in 2021

Instagram is one of the most powerful forms of social media for osteopaths because of its visual nature. Stories are also at the forefront of Instagram’s design too, which can give your patient’s a backstage pass into you and your Osteopath life!

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blog > setting up instagram for osteopaths

Instagram Can Help Grow Your Osteopathy Clinic

Learning how to set up an Instagram Business Account is a must for any Osteopath who wants to promote their clinic on the platform. To access Instagram Insights, you need a business account. Let’s go over how to set up an Instagram account for your Osteopathy business.

Why should you care about Instagram Insights as an Osteopath? It tells you a load of information about who follows you, content performance level, when your audience is online, and more. 

The information is easily understandable and well presented, so don’t worry about how complex you think it is! 

As always, if you’re seeking any help or further free resources, please feel free to contact us – [email protected]

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Is Instagram Right For Me As An Osteopath?

You’ve got to remember that Instagram and social media in general must be considered as playing the long game. Instagram can be used by Osteopaths to really boost your ‘behind the scenes’ following. However, you’ve got to have a plan and time. If you want help, subscribe and contact Alan

You may unsubscribe from the Osteohustle MailChimp mailing list at any time. We never send spam, only high-quality practical resources for Osteopaths like this one.

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Osteopaths can use the power of Instagram to their advantage for their clinic and reputation

Step 1 - Set Up A Facebook Business Account.

You will need a Facebook business account in order the make your Instagram account into a business one.

  1. Go to and select Create Account.
  2. Enter your name and confirm your identity with Facebook login credentials.
  3. Follow the prompts to create your business account.

Step 2 - Download The Instagram App.

If you haven’t done so already, you can download the Instagram app on your smartphone via the Apple app store or Google play store. Then, create your account and sign in.

Step 3 – Open the app and tap on your profile in the bottom right corner.

Step 4 – Tap on the three stripes in the top left corner to reveal some options. Tap Settings.

Step 5 – Then choose “Switch To Business Profile.” Easy, right?

Step 6 - Choose Your Facebook Page.

If it doesn’t show up, it’s because you must be an admin to do so, which you automatically are if you set up the account. Then set the page to “Public.”

Step 7 - Provide A Few Details.

Fill out the email, address, and contact details if you haven’t done so already.


That's it! You've set up a business account for Instagram!

Social media can be an overwhelming experience for any Osteopath to undertake. That’s why you should work smarter, not harder with my multi-use content online marketing strategy. Want to learn more? Book in your free business advice call with Alan. 

Osteohustle was created to provide Osteopaths the tools they need to learn how to be great marketers. We want to show the Osteopathic community that marketing can be easy, ethical, and effective.

Osteopathy is in desperate need of a shakeup, and that starts with you. I’m here to empower you to take control of your brand, clinic, and marketing. We need to come together as Osteopaths and communicate how incredible Osteopathy can be.

Don't just wish for it - Hustle!

About Alan Zaia M.Ost

Osteopath, ethical Osteopathy business advice, motivation, self driven all delivered with a British accent. From creating the perfect patient experience and creative clinic marketing to patient-generating websites, Google Ads and stunning social media, you’ll find me here, at the beach or on a call making Osteopaths create their perfect work:life balance. Keep up if you can! 

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