The Social Media Academy For Osteopaths

Everything an osteopath needs to get patients from social media

Get local patients from social media by learning an authentic way to tell your story as an osteopath with an ethical, non-sales philosophy. The Social Media Academy For Osteopaths boils everything you need to know about Facebook, Instagram and YouTube down into practical step-by-step video tutorials, downloadable resources and strategies.

A no-nonsense, practical course on
social media marketing for osteopaths


8 problems osteopaths have on social media:

We don't know what to post

We're not memorable enough

We don't have a suitable, practical plan

We're not focusing on who to attract

We're using social media to sell, not show what we can do

We don't have an easy way to see what's working

We're fighting an uphill battle against paid content

Our energy isn't aimed at succeeding on one platform

1 solution for all osteopaths to
get patients from social media, guaranteed


Social media marketing strategies for osteopaths

Seriously powerful methods made seriously easy

Get more patients, phone calls, website visits, email subscribers and blog readers while building a community that loves what you do and wants to share it with the people they know need your help.

Discover an extraordinary collection of practical step-by-step videos and downloadable resources you can instantly action to get patients from social media. Unlock over 44 next-level approaches designed specifically for osteopaths, all without relying on the forever-changing infuriating algorithm.

Two goals that lead to success

Social media strategies with unlimited potential

Cut through the confusing features and randomly rotating algorithms with two goals that give you a clear vision that attracts new patients from social media.

1: Give value that builds a platform where people know, like, and trust you inside an engaged community.

2. Get them off social media and onto the phone, your website, your emailing list or treatment table.


What's inside the Social Media Course for Osteopaths?

44 video tutorials • 14 downloadable resources • 10h+ of video content • Step-by-step strategies

4 videos • 54 minutes of video • 1 downloadable resource

▸ The Universal Social Media Philosophy 
▸ Pros and cons of Facebook
▸ Pros and cons of Instagram
▸ Pros and cons of YouTube

13 videos • 125 minutes of video • 5 downloadable resources

▸ What to post on social media
▸ Content creation overview
▸ How to create amazing image-based content
▸ How to take amazing photos
▸ How to make amazing videos
▸ The anatomy of a great Facebook post
▸ The anatomy of a great Instagram post
▸ The anatomy of a great YouTube video
▸ The ultimate hashtag strategy for all social media platforms
▸ Working in multiple locations
▸ When to post on Facebook
▸ When to post on Instagram
▸ When to post on YouTube

1 video • 12 minutes of video • 4 downloadable resource

▸ Explaining and understanding The Ultimate Social Media Companion for Osteopaths

3 videos • 137 minutes of video • 6 downloadable resources

▸ Using your Facebook Business Page to grow your following and emailing list
▸ Using your own Facebook Group to create a community
▸ Using Facebook Groups to create connections with local people

4 videos • 103 minutes of video • 6 downloadable resources

▸ Using your Instagram posts to grow your following and build your email list
▸ Using Direct Messages to create conversation, develop connections and get patients
▸ Using Instagram Stories to create connections with local businesses
▸ The 30-minute Instagram engagement strategy

4 videos • 88 minutes of video • 5 downloadable resources

▸ Using your exercise-based videos to improve the patient experience
▸ Using your practice to promote your YouTube channel
▸ Optimising your YouTube videos to rank highly on Google and YouTube
▸ The YouTube SEO blogging booster bonus

8 videos • 90+ minutes of video

▸ Getting started with Canva
▸ Terrific templates
▸ Text & typography
▸ Pictures, frames & filters
▸ Excellent elements
▸ Osteopathic tools
▸ Videos & exporting

Plan and track everything

All-in-one digital calendar, planner and tracker

Custom-made for osteopaths, this free Notion Template is designed to effortlessly organise your social media by removing questions like what do I post? What time should I post? How do I know if what I’m doing is working? Organise and action your entire social media plan and feel in control with just a few clicks.


Google-based content formula

The smart way to know which videos to make next

We’ve taken a Google-based approach that allows you to understand which videos you should make to rank on Google and YouTube. This formula takes the most common conditions you treat and combines it with what Google and YouTube will reward you for creating. Work smarter, not harder.

Wait, we're just getting started...

Imagine 3 formulas to create infinite content...

The Holmes Method

The Problem/Solution Method

The Blogging Method


100 days of post, done for you

Engaging posts created by osteopaths

Get osteopathy social media posts that will make your social media exciting, engaging, yet professional. Our content is expertly formulated for growth and promotes digital word-of-mouth through high engagement, comments and sharing.

Unlock 100 Canva Templates that fit Facebook and Instagram perfectly. Give them to your social media manager or associate so you can spend more time doing what matters to you.

Unlock the hashtags database

Reach new people with over 1800 hashtags

You need to reach more people without fuelling your posts with money. Hashtags help to get more new eyes on your content. Save time researching hashtags with our database of over 1800 hashtags that compliment all your posts. Organise them as you wish to copy and paste them into scheduled content quickly.


Share your insider knowledge

Get this 20-page professionally-made Ebook

Now more than ever, people care about their health, and you’re in a prime position to share your knowledge, insight and expertise with those who’d think it’s priceless.

Use this time-saving 20-page Ebook template to share your knowledge with people curious about osteopathy. It may be exactly what they need to book in with you. 

Even more ideas for content

Grab the content ideas database

Instantly access over 100 headlines and content ideas written to make people want to read your content without looking like clickbait. Creating content is the hardest thing to do consistently. That’s why we’ve pushed the boat out to make it as easy as possible.


Join the Course Society

Learn alongside Academy graduates

Be a part of a like-minded community of osteopaths while you’re on your social media journey. Ask questions, help others, grow your knowledge and feel supported in a friendly Facebook group that wants everyone to reach their version of success on social media and beyond.

Here's everything
you're going to get!


This Academy is for osteopaths who want

A fresh approach

This is a new, advanced approach to social media, not posting ‘memes’ or cheesy videos. If you want an authentic way to share how you help people and get patients without ever feeling like a salesperson, this is for you.

Actionable resources

You can’t afford to waste time posting aimlessly. Feel like you’ve got it all under control with a collection of 14 resources that will give you everything you need to start planning, posting, tracking and thriving on social media.

All three platforms

This Academy includes all three platforms and their strategies so you can choose the best fit for you. Check out the individual Facebook, Instagram and YouTube courses if you know which platform you’re going to choose.

This Academy is not for osteopaths who want

Overnight results

Here’s the honest truth. Social media can reap immediate results, and we’ve given you everything you need to save time with our incredible videos, resources and bonuses. But best results happen with time, effort and consistency.

Every little detail

Osteopaths don’t need to know everything about social media to get patients from it. That’s why we’ve designed this course to cut out the fluff leaving you with everything you actually need to know so you can get on with it.

Help with paid ads

This doesn’t cover paid social media advertising. We believe Google Ads is the best form of paid digital advertising. Instead, this Academy is about organic growth and using free features to build your social media presence.

Save hours trying to come up with how to get patients from social media and copy what's already working

Try the Social Media Adacemy 100% risk free

Here at Osteohustle, we stand by our courses 100%. If you don’t love The Instagram Course For Osteopaths, tell us within 30 days, and we’ll refund you all of your money, no matter what.

Sound fair enough?

ASA & AHPRA-safe, guaranteed.

We understand how important it is to stay within the ASA and AHPRA guidelines. Everything Osteohustle teaches is never considered a grey area. You have our unwavering guarantee that our Instagram marketing for osteopaths course is 100% ASA and AHPRA-friendly.

Start learning today

What you're unlocking

Just $197 p/month for six months.

Prices in Australian Dollars.

social media marketing for osteopaths

Interested in a particular social media platform?


The Facebook Course
For Osteopaths

Facebook is the biggest social media platform osteopaths can choose to invest their time in. Made to create communities, Facebook is the best option for osteopaths who enjoy bringing many people together in one place to share their knowledge, experiences and story authentically.


The Instagram Course
For Osteopaths

Instagram is made to connect people who share common values and interests. It’s the best option for osteopaths who love creating professional relationships with individual people and businesses. Instagram is perfect for osteopaths who love sharing through images.


The YouTube Course
For Osteopaths

YouTube is a fantastic opportunity for osteopaths to break into an almost untouched market. This is where osteopaths should go if you’re passionate about educating people and extending your incredible patient experience beyond your treatment room for everyone to share.


Your instructor: Alan Zaia M.Ost

Alan Zaia is the Founder of Osteohustle and has been helping osteopaths worldwide build their clinics from the ground up. After opening his own clinic after he graduated, Alan contacted over 300 clinic owners to discover the best business building and marketing methods from those who have done it already. Everything Alan knows about social media marketing for osteopaths and starting from scratch is outlined inside The Social Media Academy For Osteopaths so you know you’re getting everything he has to offer. 


This Academy includes 44 video tutorials and 14 downloadable resources. The 5 main courses and 2 main resources include: 

  • The Social Media Philosophy
  • The Facebook Course For Osteopaths
  • The Instagram Course For Osteopaths
  • The YouTube Course For Osteopaths
  • The Canva Masterclass For Osteopaths
  • The Ultimate Social Media Companion For Osteopaths Notion Template
  • The Canva templates (100 social media posts, 3 posters, a YouTube video end screen and a 20-page Ebook). 

More information about each of these benefits can be found on this page. 

Of course! All our courses are suitable for every osteopath around the world! Our course students range from the UK, Ireland, Europe, Canada, Australia, New Zealand and more. We are a team of international osteopaths who trained in the UK and now live in the UK, Australia and New Zealand so you know you’re in good hands.

Yes, we guarantee it. 

This private Facebook group is exclusive for Osteohustle course takers. The aim of this group is to bring all course-takers together in a supportive network where they can ask anything about their journey. You’ll also find extra tutorials from the Osteohustle team.

Notion is the best digital organising system we’ve come across. Yes, our Notion templates can be used on a free Notion account. 

Canva is the best drag-and-drop graphic design tool on the market. It has a free version which is suitable for most people, but we highly recommend the premium version. We’ve used free elements for our social media templates, however, some of our other templates may include premium elements, but can be swapped for free elements. 

You can get a full refund if you claim within 30 days of purchase. All course access shall be removed after a refund has been issued. Refunds cannot be issued after the 30 day period has expired. 

We aim to help everyone regardless of abilities therefore you just need to be able to log into the Osteohustle website and access the courses. You’ll need a Facebook account if you’d like to join the Osteohustle Course Society – which we highly recommend!

Basically, no. But that’s a good thing because we want you to burst with pride with what you create. We simply cannot recreate your imagination or ambition. If you are however looking for someone to build a brand for you, we’d recommend contacting a brand strategist and Google Ads agency. Osteohustle do build websites, contact us if that’s something you’d be interested in.

Not at all! We want to help people of all ages. We’ve had a whole range of people from students to mature osteopaths from 21 to 60. There’s definitely NOT a target age demographic, we just want you to be excited by the idea of creating your dream clinic!