Ethical osteopathy business and marketing advice delivered in a British accent. You’ll find me running, at the beach or inside our courses helping osteopaths create their perfect work-life balance.
I know that this is going to be an important read for you as an osteopath. This osteopathy marketing help list has been put together based on the fact that I talk about them repeatedly to osteopathy clinics worldwide. At least one of these four tips has been used by osteopaths of all experience levels, associates, and award-winning osteopathy clinics. So get started and see which one brings value to you and your situation.
I hope these osteopathy marketing tips help you think outside the box and understand that marketing for osteopaths can be fun!
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This is first on my list because, in my opinion, it’s the most important. If you can surround yourself with a supportive network filled with other osteopaths who you’d consider friends too, you’ll always have people to talk to during bad times.
Osteopathy, in its nature, can be quite a lonely profession even though you see different people every half-an-hour. So when things don’t seem to be going your way, it feels great to know that you can text or call people who you know will be there for you.
If you are worried about contacting people who you’ve not spoken to in a while, try not to be. Instead, explain your situation about how you’re trying to connect with other osteopaths who you believe can strengthen one another and how much value you believe they’d bring to the group.
Go beyond the Whatsapp or Facebook Messenger group chat and organise a meet-up where you can do some Learning With Others CPD!
If you don’t have a website, or you’ve not updated it in a while (last 12 months), this is an essential step to take.
This is your online billboard, and I can’t stress enough how important it is to have somewhere where people can find your business on Google. In addition, it adds to validating you as a professional and legitimate.
Consider this. You’re looking for a good restaurant; you’d Google it, right? The same thing happens when people are searching for a reputable Osteopath.
Depending on your budget, I’d recommend using a local website designer to build your website or hiring someone on Fiverr.com.
Have you seen the websites we build specifically for osteopaths?
If you’re unsure of which website is best for you, please contact us, and I’ll be happy to point you in the right direction.
Your website must fulfil a few roles. Keep in mind that short videos are an excellent way to achieve all these things.
Social media is an online extension of word-of-mouth, and like having a clinic logo, an online presence is essential for you. People spend so much of their time on Facebook, Twitter, and Instagram, making it a massive opportunity for you to get your face, your skills, your clinic, and Osteopathy in general onto more screens.
If you’re new to social media, take it one platform at a time. Also, have a look at our social media courses designed just for osteopaths.
Benefits of utilising social media:
Every single one of those new patients is total gold for you. But, unfortunately, it’s harder to continue generating new patients than to meet returning patients’ expectations and surpass them.
One exceptional way to do so is to mention that because patients tend to experience treatment reactions, you’d like to call them 3 days after their appointment to answer any questions they have.
There is no incentive to this; it’s just good osteopathy customer service. But if you talk to someone when they are with friends, they may ask who was on the phone; the conversation goes from there.
Those are my 4 osteopathy marketing tips to help you become an awesome osteopath! Thanks for reading. Would you add any osteopath tips to the list? Comment below!
We offer Osteopathy Business Coaching if you’re looking to set goals that matter, skip expensive learning curves, prevent burnout and become a better problem-solver. If you also want to avoid putting things off, stay accountable and transition your clinic into a successful business, osteopathy business coaching is for you.