Top 4 Marketing Tips To Help Grow Your Osteopathy Clinic

This Osteopathy marketing help list has been put together based on the fact that I talk about them over and over again to Osteopathy clinics all around the world.

Table of contents

About Alan Zaia M.Ost

Ethical osteopathy business and marketing advice delivered in a British accent. You’ll find me running, at the beach or inside our courses helping osteopaths create their perfect work-life balance.

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These tips will help you grow your patient list

This is an important read for all osteopaths

I know that this is going to be an important read for you as an osteopath. This osteopathy marketing help list has been put together based on the fact that I talk about them repeatedly to osteopathy clinics worldwide. At least one of these four tips has been used by osteopaths of all experience levels, associates, and award-winning osteopathy clinics. So get started and see which one brings value to you and your situation. 

I hope these osteopathy marketing tips help you think outside the box and understand that marketing for osteopaths can be fun!

Top 4 Marketing Tips To Help Grow Your Osteopathy Clinic
Take control over your website, you will remove a lot of stress.

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1 - Build A Support Network

This is first on my list because, in my opinion, it’s the most important. If you can surround yourself with a supportive network filled with other osteopaths who you’d consider friends too, you’ll always have people to talk to during bad times.

Osteopathy, in its nature, can be quite a lonely profession even though you see different people every half-an-hour. So when things don’t seem to be going your way, it feels great to know that you can text or call people who you know will be there for you.

If you are worried about contacting people who you’ve not spoken to in a while, try not to be. Instead, explain your situation about how you’re trying to connect with other osteopaths who you believe can strengthen one another and how much value you believe they’d bring to the group.

Go beyond the Whatsapp or Facebook Messenger group chat and organise a meet-up where you can do some Learning With Others CPD!

2 - Create A Patient-Generating Website

If you don’t have a website, or you’ve not updated it in a while (last 12 months), this is an essential step to take. 

This is your online billboard, and I can’t stress enough how important it is to have somewhere where people can find your business on Google. In addition, it adds to validating you as a professional and legitimate.  

Consider this. You’re looking for a good restaurant; you’d Google it, right? The same thing happens when people are searching for a reputable Osteopath. 

Depending on your budget, I’d recommend using a local website designer to build your website or hiring someone on

Take control over your website, you will remove a lot of stress.

Top DIY websites for osteopaths

  • WordPress
    • My choice if you’ve got some time on your hands and want the most customisability and website power. Ability to use Elementor or Divi, the internet’s most powerful drag-and-drop website themes.
  • Wix.
    • My choice for those who want to get stuck in but would like a bit of assistance from drag-and-drop themes and website assistance.

Have you seen the websites we build specifically for osteopaths?

If you’re unsure of which website is best for you, please contact us, and I’ll be happy to point you in the right direction.

Your website must fulfil a few roles. Keep in mind that short videos are an excellent way to achieve all these things. 

What matters in an osteopathy website

  • Looks matter. 
    • If your website looks like it was made six years ago and it’s not been changed after, people notice. Struggling for inspiration? Find examples of ones you do like and show them to your website builder. 
  • Build trust.
    • As soon as a potential patient visits your website, it must tell them that you are trustworthy. How many years you’ve been qualified, the number of patients you’ve treated, and patient testimonials* all build trust. *Australia and New Zealand can’t use testimonials. 
  • Convert. 
    • Basically, getting something from someone. Every time you get details from everyone who visits your osteopathic website, it is a chance for you to deliver value and re-target them using Facebook or Google Ads. 
  • Educate.
    • You must be able to demonstrate that you understand their problem and that you’re the person who can fix it.
  • Give value. 
    • By having an e-book on your website for visitors to download in exchange for their email addresses, you can position yourself as someone who has answers. Therefore, they are more likely to book in with you sooner.
    • Check out our YouTube video about How To Create An Ebook For Your Osteopathy Website to learn how to use
  • Cover the basics. 
    • Accurate contact details, including a map and directions. 
    • Ability to book online. 
    • A FAQ page. 
    • Mobile-friendly (SUPER IMPORTANT).

3 - Harness The Power Of Social Media

Social media is an online extension of word-of-mouth, and like having a clinic logo, an online presence is essential for you. People spend so much of their time on Facebook, Twitter, and Instagram, making it a massive opportunity for you to get your face, your skills, your clinic, and Osteopathy in general onto more screens. 

If you’re new to social media, take it one platform at a time. Also, have a look at our social media courses designed just for osteopaths.

Benefits of utilising social media: 

  • Increases website visits
  • Builds trust & credibility
  • Showcases your facilities 
  • Boosts SEO & website ranking
  • Creates unlimited word-of-mouth
  • Elevates you above your competition

4 - Look After Your New Patients

Every single one of those new patients is total gold for you. But, unfortunately, it’s harder to continue generating new patients than to meet returning patients’ expectations and surpass them.

One exceptional way to do so is to mention that because patients tend to experience treatment reactions, you’d like to call them 3 days after their appointment to answer any questions they have.

There is no incentive to this; it’s just good osteopathy customer service. But if you talk to someone when they are with friends, they may ask who was on the phone; the conversation goes from there.


Those are my 4 osteopathy marketing tips to help you become an awesome osteopath! Thanks for reading. Would you add any osteopath tips to the list? Comment below!

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