Alan Zaia M.Ost

Osteopath | Marketer | Beach Lover 

Why Osteopaths Should Choose WordPress To Build Their Osteopathy Website

The 3 things you need to start a wordpress.org website are: Siteground (WP Hosting); Elementor Pro (Drag-n-drop builder) and; OceanWP (WP theme).

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blog > marketing and website advice for osteopaths looking to build a wordpress website.

You're thinking about building your own Osteopathy website!

Take control of your career. Take control of your budget. take control of your message.

Building a website can seem daunting, especially if you’re not technically savvy. You may be inclined to bite the pricey bullet and hire a website company to build and host your Osteopathy website for you, however, I’m here to convince you to jump into the deep end only to realise it’s not as scary as it seems.

So, let’s put you into the drivers seat and explain why you should build your own Osteopathy website within a weekend! 

Please understand that this is not a dig at web designers. Most are extremely good at what they do, but trust me, if you can complete an Osteopathy degree, you can figure out how to build a WordPress website.

As always, if you’re seeking any help or further free resources, please feel free to contact me[email protected]

osteohustle logo osteopathy marketing

Download the e-book!

Download the e-book version of this blog so you can read it any time! Keep it as a reference as you set up your Osteopathy website for your clinic.

You may unsubscribe from the Osteohustle MailChimp mailing list at any time. We never send spam, only high-quality practical resources for Osteopaths like this one.

Being in control of your website is so important for Osteopaths for 4 reasons.

1. Advertising Standards

Because you’re liable for everything you use as advertising, you need to be in control of every word on your website. You need to be telling potential patients exactly what you and Osteopathy is all about in your own appropriate and clear words.

2. Lack of understanding

Unfortunately, not many people know about Osteopathy or what an Osteopath does. This includes many website developers who are likely to put you in the same box as Chiropractors and Physiotherapists. So, if you’re going to hire a website designer, please make sure they’re willing to learn your style/understanding of Osteopathy. Even Osteopaths have conflicting opinions!

3. building trust with our words

You should be telling potential patients how you can help them in your own words. If we are explaining what type of issues an Osteopath can help with, you need to do it in your own clear way as they may not have any more context to go off.

laura-chouette-ODECMcBQlC0-unsplash
Spend time carefully choosing your words so you can connect with potential new patients on an emotional level.

4. money

We all know that website are an investment and certainly a worth while one. But if you hire someone to build your website, there are likely to be additional costs on top of the initial fee to update the SEO and work on adding new content. Doing your own website will save you thousands in the short term and even over the span of your career.

webalive.com.au say that “A simple site for small business: Around $3,000.” It’s also common practice for website building companies to charge $50+ per hour to make any changes. You should making changes to your website daily often as it’s an indicator to Google that you’re active on your website – fantastic for SEO! For example, adding blogs to your website is great for SEO in many ways! 

One Osteohustle Complete Support Package member said they were quoted £5000 for a new website! I’m now building his dream website for £700 (~$1200 AUD).

Did I mention that I teach my subscribers how to make their own changes for no extra charge?

osteohustle logo osteopathy marketing

Realistic example Cost Of Building an Osteopathy Website

Website company

  • Design, set up and hosting- $3000
  • Changes*- $50/hour
  • Monthly Subscription- $20

Total: $3020 Initial Set up + $1140. Avg Yearly Ongoing (based on 1.5 hour of changes per month) 

DIY:

Total: $188.88 Initial Set up + $188.88 Yearly Ongoing after first year

This is the order you need to do things in (if you’re starting from scratch):

Siteground/WP > Elementor Pro > oceanwp

There are a few processes involved in building, designing, and hosting a website (hosting means making it viewable to others on the net). Some website platforms provide you with this all in one, such as Wix or Squarespace. However, I prefer to use the combination of WordPress, Elementor Pro and Siteground.

Don’t worry if you haven’t heard of some or all of those companies before, I will explain each one and where they fit into the website making process.

There are many ways to build a website and you will find plenty of YouTube tutorials, but this is how I made mine. I always only talk about what I have experience with.

Siteground and wordPress.org

Siteground are, in my opinion and the opinion of many expert comparison sites, the best, fastest and most reliable website hosting platform out there. Without getting too technical, you buy the name of your website (domain name like www.awesomeosteopath.com.au) and WordPress hosting through Siteground.

They host your website as well as provide you with a blank wordpress.org website ready for you to build on. The icing on the cake is their amazing customer services which allows you to ask questions to a real life person through their live chat. 

They can also help you transfer your website from where it currently is over to Siteground too. For example, if you have a website with Squarespace like I did and you don’t want to lose your domain name (www.osteohustle.com), they can pick your website up and transfer it over to WordPress for you.

buy elementor pro

Elementor is best described as Canva for websites. It is a drag and drop system that makes designing a great looking website super easy! Choose from pre-made templates and then change the colours, words and pictures to make it fit your brand. Easy!

All you need to do is install the Elementor plug-in on WordPress and follow the instructions. Its tick box installation process makes it fool-proof!

Screen Shot 2020-08-15 at 14.15.27
Elementor Pro takes the simplicity of the Squarespace and Wix drag and drop builder and puts it into the power of WordPress.

install ocean wP

You can’t build a WordPress website without a WordPress theme. OceanWP is one of the most reliable, light-weight and fast free themes going. Most importantly, it’s the most popular theme to pair with Elementor because they are extremely compatible.

The ‘look’ or design of the theme doesn’t really matter too much because Elementor is going to decide what your website looks like.

All you need to know is that I use this theme for my website and every website I build for Osteopaths. Learn more about OceanWP.

Summary

I know that a lot of what I’ve covered may make you feel overwhelmed and that’s okay. But what’s not okay is if you don’t ask for help. That’s what I’m here for. So please, if you want any help, any help whatsoever, get in touch with me and I’ll be able to work with you or at least point you in the right direction.

By choosing WordPress early on it also means that you only have to learn one system, and that you know you are learning the best from the start.

The thousands of plug-ins and themes you have access to with WP can truly turn your website into an active part of you building your clinic and patient list.

Make your website work for you, rather than being something you paid someone to do 5 years ago and forgot about.

I love creating WordPress websites with other Osteopaths. I use your log-in, your branding, your words, and teach you how to take control. Learn along with me while I get you started, and then take control for life for a fraction of the cost of paying a big company to do it for you. 

If you’d like to learn more about Osteohustle, or you have any extra questions about what every Osteopathy website needs to have- get in touch! [email protected].

Don't just wish for it - Hustle!

About Alan Zaia M.Ost

Osteopath, ethical Osteopathy business advice, motivation, self driven all delivered with a British accent. From creating the perfect patient experience and creative clinic marketing to patient-generating websites, Google Ads and stunning social media, you’ll find me here, at the beach or on a call making Osteopaths create their perfect work:life balance. Keep up if you can! 

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Bonus: Free Advice.

I Know You Can Do It Because I Did

When I started out, I had barely any budget, knowledge or experience.

Now, I’m teaching hundreds of Osteopaths all over the world how easy it is to spread the word about themselves and the clinic they work in. Above all, I know you can learn how simple the process is too.