Ethical osteopathy business and marketing advice delivered in a British accent. You’ll find me running, at the beach or inside our courses helping osteopaths create their perfect work-life balance.
Building a website can seem daunting, especially if you’re not technically savvy. You may be inclined to bite the pricey bullet and hire a website company to build and host your Osteopathy website for you. However, I’m here to convince you of why osteopaths should choose a WordPress website. So let’s jump into the deep together so you can see it’s not as scary as it seems.
So, let’s put you into the driver’s seat and explain why you should build your Osteopathy website within a weekend! Please understand that this is not a dig at web designers. Most are extremely good at what they do but trust me, if you can complete an osteopathy degree, you can figure out how to build a WordPress website.
If you’re seeking any help or further free resources, read Why Osteopaths Need Branding Before Getting a Website, get a world-class website with Osteohustle or contact us if you have any more questions.
Before we dive further into why osteopaths should choose a WordPress website, we need to first discuss the benefits of building your own osteopathy website.
Because you’re liable for everything you use as advertising, you need to be in control of every word on your website. You need to be telling potential patients exactly what you and Osteopathy is all about in your own appropriate and clear words.
Unfortunately, not many people know about Osteopathy or what an Osteopath does. This includes many website developers who are likely to put you in the same box as chiropractors and physiotherapists. So, if you’re going to hire a website designer, please make sure they’re willing to learn your style/understanding of osteopathy.
You should be telling potential patients how you can help them in your own words. If we are explaining what type of issues an osteopath can help with, you need to do it in your own clear way as they may not have any more context to go off.
We all know that website are an investment and certainly a worth while one. But if you hire someone to build your website, there are likely to be additional costs on top of the initial fee to update the SEO and work on adding new content. Doing your own website will save you thousands in the short term and even over the span of your career.
Webalive.com.au say that “A simple site for small business: Around $3,000.” It’s also common practice for website building companies to charge $50+ per hour to make any changes. You should be making changes to your website daily often as it’s an indicator to Google that you’re active on your website – fantastic for SEO. For example, adding blogs to your website is great for SEO in many ways!
One Osteohustle client said they were quoted £5000 for a new website! Osteohustle built his dream website for about 10% of that price. Find out what we could help you with here.
Total: $3020 Initial Set up + $1140. Avg Yearly Ongoing (based on 1.5 hours of changes per month).
There are a few processes involved in building, designing, and hosting a website (hosting means making it viewable to others on the net). Some website platforms provide you with this all in one, such as Wix or Squarespace. However, I prefer to use the combination of WordPress, Elementor Pro and Siteground.
Don’t worry if you haven’t heard of some or all of those companies before, I will explain each one and where they fit into the website making process.
There are many ways to build a website and you will find plenty of YouTube tutorials, but this is how I made mine. I always only talk about what I have experience with.
Siteground are, in my opinion and the opinion of many expert comparison sites, the best, fastest and most reliable website hosting platform out there. Without getting too technical, you buy the name of your website (domain name like www.awesomeosteopath.com.au) and WordPress hosting through Siteground.
They host your website as well as provide you with a blank wordpress.org website ready for you to build on. The icing on the cake is their amazing customer services which allows you to ask questions to a real life person through their live chat.
They can also help you transfer your website from where it currently is over to Siteground too. For example, if you have a website with Squarespace like I did and you don’t want to lose your domain name (www.osteohustle.com), they can pick your website up and transfer it over to WordPress for you.
You can’t build a WordPress website without a WordPress theme. OceanWP is one of the most reliable, lightweight and fast free themes going. Most importantly, it’s the most popular theme to pair with Elementor because they are extremely compatible.
The ‘look’ or design of the theme doesn’t really matter too much because Elementor is going to decide what your website looks like.
Choosing WordPress early on also means that you only have to learn one system and that you know you are learning the best from the start. In addition, the thousands of plug-ins and themes you have access to with WP can genuinely turn your website into an active part of you building your clinic and patient list.
Make your website work for you, rather than something you paid someone to do five years ago and forgot about.
We love creating WordPress websites for osteopaths. We use your log-in, your branding, your words and teach you how to take control. So learn along with us while we get you started, and then take control for life for a fraction of the cost of paying a big company to do it for you.
If you’d like to learn more about Osteohustle, or you have any additional questions about what every osteopathy website needs to have, you can learn how we build osteopathy websites.
Elementor is best described as Canva for websites. It is a drag and drop system that makes designing a great looking website super easy! Choose from pre-made templates and then change the colours, words and pictures to make it fit your brand. Easy!
All you need to do is install the Elementor plug-in on WordPress and follow the instructions. Its tick box installation process makes it fool-proof!
If you’re looking for an affordable custom osteopathy website built by osteopaths who understand both osteopathy and web design, look no further. Imagine getting patients from Google without lifting a finger. Owning a fast, mobile-friendly website that looks amazing with excellent search engine optimisation (SEO) is critical for getting new patients from Google. That’s what we specialise in. We’re a team of osteopaths who build websites for osteopaths – what’s better than that? Check out the osteopathy websites we’ve already made.